Marketing
Beginner to Intermediate
Digital Marketing Mastery
8 weeks
Beginners students
4.8 rating
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Google Ads
Facebook Ads
Email Marketing
Content Strategy
Rs. 10,000Rs. 15,000
Sameer Shrestha
Performance Marketing Specialist
Performance Marketing Specialist | Meta Ads Expert | Social Media Manager | Campaign Strategist | Lead Generation & ROI Optimization experience
Course Curriculum
Digital Marketing Fundamentals & Strategy
1 week
- Introduction to the Digital Marketing Ecosystem
- Traditional vs Digital Marketing
- Marketing Funnel (AIDA Model)
- Inbound vs Outbound Marketing Strategies
- Market Research & Audience Targeting
- Defining Your Niche
- Creating Buyer Personas
- Competitor Analysis Using Digital Tools
- Branding & Digital Presence
- Brand Identity Basics for Marketers
- Setting Up Professional Digital Accounts
- Using AI Tools for Research Assistance
Social Media Marketing (SMM)
1 week
- Facebook Marketing Mastery
- Facebook Page Optimization & Settings
- Understanding the Facebook Algorithm
- Meta Business Suite Walkthrough
- Instagram Growth Strategies
- Content Types: Reels, Stories, Carousels
- Hashtag Research & Community Engagement
- Instagram Business Features
- LinkedIn & Professional Networking
- LinkedIn Profile Optimization for B2B Leads
- Professional Networking Strategies
- Content Strategy & Calendar Planning
- Monthly Content Calendar Creation
- Content Pillar Strategy
- Automated Scheduling Tools
Content Marketing & Design
1 week
- Visual Content Creation for Marketers
- Design Principles for Non-Designers
- Creating High-CTR Ad Creatives
- Canva Pro & AI Design Tools
- Video Marketing & Trends
- Short-Form Video Strategy (Reels & TikTok)
- Storyboarding & Scripting Concepts
- Basic Video Editing Using CapCut
- Copywriting for Digital Platforms
- Writing Headlines That Convert
- Hook–Story–Offer Framework
- Using AI Tools for Copywriting
Search Engine Optimization (SEO)
1 week
- Introduction to SEO
- How Search Engines Work
- On-Page vs Off-Page SEO
- Short-Tail vs Long-Tail Keywords
- On-Page Optimization Techniques
- Optimizing Titles, Meta Descriptions & Headers
- SEO-Friendly Content Structure
- SEO Plugins Concepts (RankMath & Yoast)
- Local SEO & Google Business Profile
- Google Business Profile Setup & Verification
- NAP Consistency
- Review Management & Local Ranking Factors
Search Engine Marketing (SEM) & PPC
2 weeks
- Introduction to Paid Advertising
- Organic vs Paid Reach
- Understanding PPC Models
- Ad Account Structure Basics
- Facebook & Instagram Ads (Meta)
- Ads Manager Setup
- Campaign Objectives: Awareness, Traffic, Leads
- Audience Targeting Strategies
- Creating Winning Ad Campaigns
- Live Campaign Setup
- Budgeting & Bidding Strategies
- Retargeting & Custom Audiences
- Google Search Ads
- Google Ads Interface Walkthrough
- Keyword Match Types
- Writing High-Performing Text Ads
Web Concepts & Analytics
1 week
- Landing Pages & Conversion Rate Optimization (CRO)
- Website vs Landing Page
- Elements of High-Converting Landing Pages
- Lead Capture Forms & Calls to Action
- Web Analytics Using Google Analytics 4
- GA4 Setup & Configuration
- Understanding Core Metrics
- Traffic Source Tracking
- Data Analysis & Reporting
- Key Performance Indicators (KPIs)
- Creating Client-Ready Performance Reports
Freelancing & Career Development
1 week
- Portfolio Building for Digital Marketers
- Creating a Digital Portfolio
- Case Study Development Using Mock Projects
- Freelance Platforms Overview (Upwork & Fiverr)
- Profile Optimization Best Practices
- Writing Effective Proposals
- Client Acquisition Strategies
- Finding Local Clients in Nepal
- Pricing Models: Hourly vs Retainer
- Final Project & Certification
- Project Review & Feedback
- Live Q&A Session
- Course Wrap-Up